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1- EMPI Design...  |    2- EMPI Cool adverts...  |   


EMPI DESIGN

by Heinz JUNG

If you're into Nostalgia (and I'm sure you are...), you will agree that EMPI designs are among the best as far as that 70's feeling is concerned. If you already had the chance to detail an EMPI catalog of that era, you know what I mean as bright colors and curves make these catalogs true work of art, and make them very apealing...

Heinz JUNG was the EMPI wizard designer! It's great to put a name on those awesome designs right? That's why I decided to compile a little section as a tribute to his one of a kind skills...

Heinz was very secretive and did not like being in the spotlight, always stayed in the background... So, enjoy the mega rare picture of him below (courtesy of Glenn MILLER).

From what Glenn reminds, Heinz demanded quality from all those involved, and as an Artist and Illustrator, he was one of the best.

His cut-aways and artwork in the EMPI catalogs show it, he would use an air brush and touch-up the photos to be used in the catalogues. He designed the logos that were printed on background in EMPIs blister products.

Speaking of cut-aways, detail the picture below... Without a doubt, cut-away are very hard to draw, so when they combine with design, the result is out of this world... See below to see what I mean... Yes, it's an EMPI GTV Muscle Beetle... True work of art! Such cut-aways were used in catalogs, magazines adverts, and I even found a B&W one in a very early Bug-in program...

Inch_Pincher
Inch_Pincher
Without any surprise, EMPI art was highlighted in their own catalogs... Below are some cool examples. Images are thumbnails...

EMPI.jpg EMPI.jpg

The new sound of the 70's sure wasn't only pop music, but the EMPI extractor one as well... Note how the GTV demonstrator bug combines with the 70's drawing... Excellent!











































Anothers examples of catalogs designs... Note the flashy purple color used on this Handling & Suspension section. Images are thumbnails...

EMPI.jpg

EMPI.jpg

Let's detail some mega cool color adverts dealing with EMPI! Those adverts are the best designed I have ever seen in the aftermarket automotive industry, simple as that.

The first one is my favourite "When the new wears of, Save money with an EMPI engine". This is a very stylized one......

A very rare Muscle Beetle advert... I guess this one appeared only one time in an old magazine... Note the early Inch Pincher pictures... This is the first EMPI color advert I can remember...






































Another cool ad : The EMPI Impulse! This one was more common in Hot VW's magazine during the '72 season... I love it because of the Inch Pincher Too unusual angle.
Below is another not so common (and very early...) EMPI ad for the Super Extractor...

Copyright 2003 El Dub - All rights reserved.

E-mail : eldub@cal-look.com